UNIVERSITY-INDUSTRY PARTNERSHIP WORKSHOP
Everybody wants to develop their business contacts into strategic business partnerships. But what does “strategic” really mean and how to do it? Based on years of research, numerous case studies, benchmarking with multinational companies and practical experience from both business and universities, we have identified five success factors for creating and sustaining strategic partnerships. In this workshop, you will use the Partnership Canvas as a tool to assess and develop your institutions’ partnership approach along with these success factors.
- Develop a common understanding of “strategic partnerships” and share best practices
- Work with the Partnership Canvas to assess and develop your partnership approach
- Get insights into the university-partnership approach of leading companies and universities
14:00 – 14:15 – Introduction
14:15 – 14:40 – University-industry partnerships: a holistic approach
14:40 – 15:00 – University-industry partnerships: success factors
15:00 – 16:00 – Introduction to the canvas and group work
16:00 – 16:45 – Measuring the success of your partnerships
16:45 – 17:00 – Closing
* all times are in Central European Time
What you will learn
Gain insights into the success factors for strategic partnerships, share experience and best practices, assess and further develop your current engagement with external partners, and learn a methodology that you can use in your home institution.
This workshop has been devised to support UNIVERSITY managers, leaders, administrators, professionals in the interface with industry, academics and researchers who are seeking improvements in their partnership management.
Interested in joining the workshop and an international network of professionals passionate about university-industry interaction?