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University-Industry Partnership Workshop Sydney: 10pm-1am
Amsterdam: 2-5pm
New York: 8-11am
10th November 2020


Everybody wants to develop their business contacts into strategic business partnerships. But what does “strategic” really mean and how to do it? Based on years of research, numerous case studies, benchmarking with multinational companies and practical experience from both business and universities, we have identified five success factors for creating and sustaining strategic partnerships. In this workshop, you will use the Partnership Canvas as a tool to assess and develop your institutions’ partnership approach along with these success factors.


  • Develop a common understanding of “strategic partnerships” and share best practices
  • Work with the Partnership Canvas to assess and develop your partnership approach
  • Get insights into the university-partnership approach of leading companies and universities


14:00 – 14:15 – Introduction
14:15 – 14:40 – University-industry partnerships: a holistic approach
14:40 – 15:00 – University-industry partnerships: success factors
15:00 – 16:00 – Introduction to the canvas and group work
16:00 – 16:45 – Measuring the success of your partnerships
16:45 – 17:00 – Closing
* all times are in Central European Time

What you will learn


A better understanding of what makes a partnership strategic


Specific best practices from global leaders in university-industry interaction


An assessment of the partnership approach of your institution


A methodology that can be used in your home institution to facilitate a discussion and trigger a change of mindset


The ability to broaden your network with like-minded professional facing similar issues


Gain insights into the success factors for strategic partnerships, share experience and best practices, assess and further develop your current engagement with external partners, and learn a methodology that you can use in your home institution.

Designed for

This workshop has been devised to support UNIVERSITY managers, leaders, administrators, professionals in the interface with industry, academics and researchers who are seeking improvements in their partnership management.

Register now!

Interested in joining the workshop and an international network of professionals passionate about university-industry interaction?

Organizational Member
Individual Member

Workshop facilitators

Max Riedel

Head of ZEISS Innovation Hub @KIT at Carl Zeiss AG

Dr. Max Riedel manages the ZEISS Innovation Hub @KIT (Karlsruhe Institute of Technology), which fosters education, networking and collaboration between KIT students, researchers and ZEISS staff. Max previously worked for Siemens University Relations, as a key account manager for two of Siemens strategic partner universities and the company’s PhD network. Max holds a doctorate in quantum physics with experience in management consulting. In 2017/18, he was delegated to the University of Ulm to support the ramp-up of the Quantum Technologies Flagship initiative, one of the European Commission’s most ambitious long-term projects to bring technology from the lab to the market.

Cameron McCoy

Vice President and Vice Provost for Strategic Initiatives at ‎Lehigh University

Cameron J. McCoy, Ph.D., is the Vice President and Vice Provost for Strategic Initiatives at Lehigh University.  He is accountable for leading enterprise-wide external engagements, aligning careers, economic development, and enabling institutional innovation through design thinking and internal consultation. Dr. McCoy completed his graduate studies at the University of Oklahoma, M.A. (Organization Leadership), Doctoral (Interdisciplinary), and his undergraduate degrees (History, Social Studies, and Architectural Studies) at Washington State University, cum laude, with Honors and Global certificates.

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